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Benjamin Moore Paints

Benjamin Moore Paints

Interior Paints for Your Home

Benjamin Moore Paints

Since 1883, Benjamin Moore has been delivering the highest quality paints and finishes in the industry. As a leader in paint innovation, they consistently push the boundaries of application and performance with their products. At House of Color, we proudly offer a wide selection of Benjamin Moore colors and finishes alongside other exceptional brands.

If you’re looking for the perfect paint color for your home, visit one of our locations and speak with a color specialist in our showroom to explore Benjamin Moore samples. Our experts can help you choose not only the ideal color but also the perfect finish for your project. Reach out to learn more about our House of Color stores in San Francisco!

Protecting the Environment-One Paint Can at a Time

 

For the past 50 years, the universal tint colorant system has been standard in the paint industry for tinting at retail stores. While this system works well for latex paints, it struggles with deep colors and can release volatile organic compounds (VOCs) where there were previously none. Some paints market themselves as zero-VOC, but those tinted with this system can still emit over 120 gpl of VOCs.

Recognizing the need for improvement, Benjamin Moore scientists embarked on a mission five years ago to develop a truly zero-VOC waterborne colorant system. After significant investment and research, they successfully introduced environmentally friendly paints, including Aura, Regal, and Ben.

Shop Benjamin Moore Paints at House of Color

Our Benjamin Moore paint products include:

(Call your nearest House of Color Store to check product availability.)

  • Aura 
  • Regal Select
  • Ben
  • Element Guard
  • Scuff-X
  • Eco Spec
  • UltraSpec
  • Ceiling Paint
  • Advance
  • Command
  • Woodluxe

Aura interior paint offers exceptional durability and the most advanced way to bring vibrant color to your home. Utilizing Benjamin Moore’s Color Lock® technology, it ensures that every shade is rich and true. Even in the deepest tones, Aura is thicker and provides unparalleled coverage.

Natura paint stands out by emitting lower VOCs than other zero-VOC options, making it completely odorless while delivering a durable, washable finish. For families with active lifestyles, Benjamin Moore’s Regal paint is an excellent choice. Its 100% acrylic resin ensures durability, easy touch-ups, and consistent coverage.

Ben paint is a low-VOC, low-odor option that applies easily, covers well, and creates a lasting finish on any wall. UltraSpec is a zero-VOC paint tailored for professional contractors, facility managers, and property managers, available in a wide range of colors and sheens, offering excellent hiding and touch-up capabilities.

Advance paint combines the application and performance of traditional oil paint with a waterborne formula that’s easy to clean with soap and water. It maintains low VOC emissions even after tinting and is 100% alkyd. Benjamin Moore’s ceiling paint is specifically designed for ceilings, effectively hiding common imperfections.

If you have any questions about Benjamin Moore paints or are interested in exploring our selection, visit your nearest House of Color location today!

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Call your nearest House of Color Store to check product availaibility.

San Francisco

(415) 647-9189